Limitless: A Sales and Marketing Podcast

Ep 27: Aligning Field Marketing & B2B Sales to Drive Revenue (with Nick Bennett, Head of Field Marketing, Clari)

Episode Summary

• The basics of field marketing • A day in the life of a field marketer • Should SDRs report to sales or marketing? • The importance of sales and field marketing alignment and the best practices to do it • The impact of the pandemic on field marketing • How do field marketing people transition or pivot from field marketing? • Do virtual events (webinars, summits, coffee catchups, customer sessions) have any impact on field marketing? • How to develop an actionable field marketing strategy? • Some of the best field marketing event ideas you can execute ______________________ To know more about Nick: linkedin.com/in/nickbennett1 Follow Nick on Twitter: https://twitter.com/NickB2005 Visit: https://bit.ly/3004nkM to get updates on the upcoming episodes. Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo