Check out Marcus Andrews article: https://medium.com/swlh/how-product-marketers-create-a-product-driven-startup-9581ac228b97 - The ultimate challenge facing businesses is vector alignment. What does that mean? Why is it so important? - Product marketing hierarchy of needs - Product marketing in a step by step approach (Product, market research, narrative, cross-functional and launch) - How product marketers create an identity - How product marketing scales as the company grows - Advice to startups thinking about marketing for the first time Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo