Limitless: A Sales and Marketing Podcast

Ep 9: How to develop a winning sales strategy (with Kent Holland, VP Sales, Copper)

Episode Summary

Key Takeaways - Designing a sales organization (and GTM motion) to optimize for efficiency and customer experience - Personalization at scale vs. volume outreach - Identifying and focusing on the right (consolidated) set of KPIs - Driving improvements in MQL: Win rate - Building an engaged and effective startup sales team Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo