Limitless: A Sales and Marketing Podcast

Ep 17: How can you use the pandemic as the customer discovery experiment (with Marc McDougall, B2B SaaS Conversion Specialist)

Episode Summary

- Things SaaS companies can do to prevent the churn right now - The dreaded "We're on a spending freeze" objection - How can SaaS companies handle it? - The pandemic impact on the marketing world - What do you mean by "delightful" marketing? - "Delightful" marketing campaigns that work wonders - Best examples of companies that are adapting their marketing to the pandemic well - “ONE” thing SaaS companies must focus on for the next 6 months ________ Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Links mentioned in the podcast: https://factorialhr.com/ https://slangapp.com/special/covid-19 https://calendly.com/blog/meeting-integration-update/ https://www.linkedin.com/in/sangramvajre/ https://www.linkedin.com/in/ryanmohara/ https://www.linkedin.com/in/marc-mcdougall/ https://clarityfirst.co/ Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo