Limitless: A Sales and Marketing Podcast

Ep 42: Personalization in sales outreach and prospecting (with Amy Franko, Sales Leader and Bestselling Author)

Episode Summary

Tune in for another replay version of the Limitless webinar featuring Amy Franko, the bestselling sales author. • The key differences between cold emails that work and that doesn’t • Why does personalization work in sales outreach - every single time • Misconceptions that people have about personalization in sales outreach • What motivated Amy Franko to start creating videos? • Amy’s take on the future of Sales, as businesses are becoming more global and digital every day